We all knew that if a website that lack of search engine visibility are actually losing business. More and more of the internet users are searching information & solutions online, they actually purchase products and services that could help them solve their problems.
If you have a simple websites that lack of traffic or visitors to your website, then you have to read and understand the entire news below that may help you grow your business successfully using one of the proven marketing tools.
The information below is Source from The Star Newspaper :
Subject: AdWords can help SMEs grow ops (Written by Eileen Hee)
Google has the right tools to help small and medium-scale enterprises (SMEs) grow their businesses beyond the local market by taking advantage of the power of the Internet via AdWords, according to its head of online and reseller sales (South-East Asia) Charif El Ansari.
He says online marketing is a strategic business planning tool for entrepreneurs to consider in view of the current economic downturn.
“Fresh cost-effective marketing efforts are needed to create new revenue streams and this is where search engine marketing could be the best solution there is for any company,” he tells StarBizWeek.
AdWords is Google’s flagship advertising product and main source of revenue, with the company recording US$16.6bil in 2007. It offers pay-per-click advertising, and site-targeted advertising for both text and banner ads.
“Google’s text advertisements are short, consisting of one title line and two content text lines, and its AdWords programme includes local, national, and international distribution,” he says.
Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on www.google.com.my or the relevant local/national Google search websites, ads for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.
“Online marketing is an engine for business growth in Malaysia and beyond the local market,” Charif says.
He says the tool is becoming exceedingly efficient because of its reach and relevance as it is “targeted and measurable”.
“Advertisers are able to maximise the return on their investment as they will be provided with reports and data that enable them to see how their advertisements are performing,” he says.
They can also track how their advertisement is displayed in relation to other ads, what keywords are searched that generate the ad display and suggest additional keywords that could be added to the AdWords account to generate more displays of the ad.
The cost effectiveness of the tool would enable advertisers to stay within limited budget because of the cost-per-click model, he says.
“With the cost-per-click option, you’re only charged if people click your ads. This means every dollar of your budget goes toward bringing in new prospects,” he says.
“Generally, most local SMEs have a small marketing budget to promote their products and services as a large part of their budget is focused on manufacturing and/or production.”
A true believer in the power of the internet, InMagine, a leading Malaysian supplier and distributor of digital stock photography, has gone global to find new customers via Google AdWords.
Stephanie Sitt, the co-founder of the company, says traffic to its website increased by 170% with a return on investment of 115% last year.
“We have started using Google AdWords since 2002 and have not looked back since as every ringgit we invested in AdWords generated RM10 in sales. InMagine has found customers from all over the world, particularly from the US,” she says.
End of the News > Source from The Star Newspaper
You’re worked for weeks to get an appointment with Mr.Big. At the meeting, you’re identified his needs and wants and demonstrated that your product will meet (or exceed) those needs and wants. You’re moving to gain agreement and, in some manner of speaking, he says “sorry, your product’s not for us”.
Bad news? Not at all. Rather than being a “no”, think of an objection as a “yes, but”. The prospect is thinking about your product but something is in the way of moving forward. Remove that obstacle and, more likely than not, you’ll close the sale. How to overcome those objections? Follow these five steps.
Step 1:
The first step in overcoming objections is to create synergy between the prospect and yourself. You want the two of you on the same team working against the objections. This generally involves agreeing with the prospect that the subject is important and then getting them to work with you to solve the problem. If a prospect says “I need to think it over”, you might say “I can certainly understand that – it’s an important decision. Please help me understand what’s of concern – is it the (then list two or three things about the product to get the ball rolling)”.
Step 2:
The second step is to get all of the objections on the table before moving forward. This will start to narrow the process towards a successful conclusion. It will also let you see patterns or similarities in the objections which can be helpful in overcoming them. Say something like “OK, we’ve identified that X is a concern, what other things do we need to look at.”
Step 3
The third step is to ask a closing question such as “We’re identified X, Y, and Z as concerns. If we’re able to correct those three things is there any other reason why you wouldn’t want (the product)?”. This will (a) gain a level of commitment or (b) move you back to a needed repeat of the second step. Objections are generally the result of one of three things – lack of information, misinformation or a deficiency in the offering (your company, product, etc.). The first two are pretty simple to solve – correct the mistaken or missing information. It’s the last one that’s more difficult.
Step 4
In the fourth step, you basically reprise the sale call concentrating on each objection in turn. Find out everything that you can about the objection (problem), demonstrate solution(s) and gain agreement that the solution solves the problem.
Think of a sale as a balance beam (like the scales of justice) between value and it’s associated cost (whether that’s actual price paid or some other factor). It’s the prospect that determines the relative weight of the items on the scale and an objection is a problem with one or more items on either side. Your job is to change the prospect’s perception so that value is equal to or greater than cost.
For instance, if a prospect says “your price is too high”, you can either demonstrate that the product is worth the price (increase the value weight) or reduce the price (lower the cost weight). If a prospect says “your product doesn’t have X”, you can either reduce the weight give to the missing value (”How often do you use X?”), increase the weight given to other values (”True, but wouldn’t you agree that Y is much more useful”), or some combination. Many salespeople find it helpful to create a list of common objections and offsets that can be used with them.
Step 5:
The fifth step is to be able to identify whether you’re dealing with an objection or an insurmountable obstacle. If the prospect needs a hydraulic lift to lift a fifty ton object and the largest lift that your company is capable of providing is rated at ten tons, no amount of sales expertise is going to lift those extra forty tons. The best that you can do is to create a relationship and move on to a more promising prospect. Conversely, those that treat all objections as obstacles are not salespeople at all in the true sense of the word.
Successful salespeople view overcoming objections as the most interesting and profitable part of their jobs. It requires thoughtful interaction with your prospect as well as quick wits. The single best way to rise to the top of the sales profession is to become an expert at overcoming objections.
Article Source: SME & Entrepreneurship Malaysia (by Dave Miller)
Should you get anyone and everyone to join your MLM downline? Will it work out for you in the end by shear numbers that you will grow a massive business with residual income by signing up everybody and their cousin. The answer is of course, NO.
Don’t just signup in your MLM anyone willing and able to join. This will eventually lead to a long list of signups, and a short list of active downline members. Remember, you only want those that will duplicate your successful efforts.
Who should you be looking for to join your downline? Who really is your target audience?
When I first signed up with my MLM, my sponsor explained to me that when he first started with my current MLM, he enrolled 22 people his first month, and nine his second month, and his downline grew from there. My first reaction was “Wow, how do I do that? I then later learned that he has been involved with network marketing for more than 15 years, and most of the people that he enrolled were other network marketers that moved over from another networking marketing company to join him in his business.
This information was revealating. Why? Because it made me realize that my best target audience is other network marketers. Do you ever stop and think about how the top income earners in your MLM company made it to the top so quickly? Most of them were already involved in network marketing, and they brought current active network marketers to their new company.
This is how network marketers can become so successful so fast. This is the strategy that a new network marketer with no experience, or a struggling network marketer can use to explode their downline.
But why would another network marketer quit and join your business? The answer is simple. They do not know th facts and you can teach them. They are being taught to hit up their friends, family and colleagues. 75% of new network marketers quit within 3 to 4 months, and 95%, yes, 95% quit within a year. They are struggling, not making money, and need drastic help and training to grow their downline.
Most new network marketers approach their warm market, sign up on average less than 3 people. Then they are taught to buy leads. This becomes so expensive, they quit. And this is not duplicable. Neither you nor your downline can afford this.
Why are active network marketers your target audience to join your downline? There are several reasons why current active members of MLM’s are your target market to join your business. Here are a few:
1) Network marketers already believe in the business model. You do not have to spend your time explaining that your business is not a pyramid scheme or some kind of scam.
2) Network marketers already have money invested in the industry.
3) Network marketers want to succeed, and they believe that this industry is for them to gain long term residual income.
4) 95% of network marketers are failing at building their MLM business because of poor training, and this leaves a huge market for you to capture. However, if you attempt to use the same training methods that their old MLM company told them to do, they will not join your business.
So, teach your signups the right way to grow his/her downline and you and they will be successful. And remember keep prospecting, and I will see you at the top!!!
Article Source: SME & Entrepreneurship Malaysia (by Jakob Adelman)
It is believed that 50% of potentially successful people never get off the starting mark because of one very lethal weapon that has taken many MLMers out with a single hit. I would like to refer to this as a weapon of mass destruction because of its far reaching effects into the lives of these men and women who had hopes and big dreams before they were fatally hit.
Rejection is the most common reasons for failure in network marketing. Every human being has the basic need for acceptance and when rejection comes, its effects are devastating. I have faced rejection and have discovered that there is life after rejection. If you have never faced rejection, then just live a little longer.
Sponsors can do a better job at preparing their new prospects for rejection much earlier on in the game. Even as early as the first presentation. Before I present solutions and tell you how you can turn rejection into something positive, let’s further explore the forms and sources of rejection. If you are married, your spouse can use this weapon against you to kill your business before you even get started.
If you have a prospect in mind and they are married, always share the business opportunity with both of them. Don’t think you will be more successful if you try to use the strategy of selling one of them on the business in hopes that they will be able to convince the other. It won’t happen. Either one or two things will happen. Your prospect will in up doing the business without the support of the spouse which leads to other problems or your prospect will end up not starting the business at all. Neither one of these scenarios are good.
Rejection from family and friends are equally devastating to anyone that has just started out in network marketing. Some of these are the same people that have told you in the past that they believe in you and will support you in all that you do. However when presented with your business opportunity, your closet friends now avoid you like the plaque. Somehow, you get conveniently left off the list of upcoming social gatherings that you use to get invited to on a regular basis.
I’m sure that you all have experienced one form of rejection at one time in your business. You were either told “No” upfront, which definitely left no room for speculation or you were told no in a more subtle way or even a more deceptive way. I believe the subtle or the deceptive “No” hurts the most.
I would like to give you some tools that I believe will reduce the casualty rate in your business or maybe you are a new network marketer that has been hit one too many times with the rejection missile.
1) Don’t tell until you learn how to tell
It is very tempting to run out and start telling everyone about your business. You are so excited about all the possibilities of unlimited income and the freedom you will have to live the life of your dreams. You never get all the information in the first presentation. Educate yourself by reading ALL of the material in your startup kit and make another appointment with your sponsor to go over any questions.
It’s OK to tell your new prospect to start making a list of everyone he or she knows but do not encourage them to start sharing about the business until they have been properly educated.
2) Become Your best Customer
I passionately believe that you should be first partaker of your product or service. The biggest mistake you can ever make is trying to convince someone when you have not been fully convinced yourself. People can sense that and will shoot you with the rejection bullet faster than you can say “MLM”. One thing I tell people that are my potential business partners, is that if they are not starting their business because they truly love the product and want to share the benefits with others, but simply in it for the money, please don’t sign up with me.
3) Don’t take rejection personal
Some people may not be in the season of their life where they are open to your opportunity. Don’t take it as a rejection of you. They just don’t see the value in it for them at the moment.
Just a little side note: You may have the best product or business opportunity in the world but unless you can help them see the value for them or their need for it, you can talk till you are blue in the face and the answer will still be no.
4) What about Your Attitude?
Finally, I believe the biggest key to overcoming rejection and not letting it overcome you, is your attitude. If you keep the focus off of yourself and always about your prospect, the no’s and no shows will be like “water off a duck’s back.”
Remember that “your attitude will determine your altitude”.
Article Source: SME & Entrepreneurship Malaysia (by Dee Foster)
What do you think the most explosive, super effective, under-used asset in your MLM business? This high powered weapon will grow your business by the rate of 7+ people a week. So what is this under-used, under-valued asset that I’m babbling about?
Well, I’m exposing it right now….it’s YOU! Yea, I know all the “gurus” talk about it. They always touch on the subject of ‘You’ being so important. But they never really tell you why or how you can affect the growth of your organization by using this valuable asset.
What I’m going to do is break this subject down for you. And expose why this asset can explode your business and how you start doing it, starting now.
Leadership is one way you can benefit from this asset. It will grow your MLM business at lightning speed. The “industry-known” fact is true. People join people. They don’t join companies. And this is why. If they see that you have an effective way of growing your business, that actually works, and you can explain and teach them how it’s done. They will join you. Especially when they’re consuming the products and having amazing results. It’s as simple as that.
I know you ‘ve heard of the old adage, “Feed a man fish, you feed for a day. Teach a man to fish, you feed him for a lifetime.” Well, most people are lazy and want to be fed the “fish” instead of being taught how to fish. But if you can find them a “fish” here and there, WHILE teaching them how to fish… you got yourself a rapidly growing, winning organization.
Like I said, in your MLM business, you make the biggest impact. You are the one who change lives and impact the world. If you’re in this industry for the right reasons, then the points I’m laying out for you means something…It means alot.
Another high point that determines your success in your MLM business, is that you have to acquire the right skills. It’s an absolute must if you want to rake in those big checks. However, I will tell you that accquiring those skills isn’t difficult. Especially when you have hands-on, live training.
I will give you a sneak peak as to what marketing tool you should learn to use. Oh, and yes this is easy and extremely effective. You can use it rights from home…It’s the telephone. You ‘ re probably think you already know how to use it. Trust me, you have no idea. If you knew, you’d be growing your downline by at least 5+ people a day. Using this tool is simple. And using it will allow you to add people into you MLM business from all over the world. How cool is that.
Have faith in yourself. Don’t be afraid to learn new things. And do whatever it takes, ethically and morally, to grow you MLM or network marketing business to a 6 or 7 figure money-making monster. It’s all about you and taking action now.
Article Source: SME & Entrepreneurship Malaysia (by Tony Stargill)
Google the phrase “How to Succeed in Network Marketing” and you’ll receive millions of hits. Suggestions range from believing in yourself to knowing your company and products; from selling yourself, to duplicating yourself. All of these are important. But , I believe there is one key to success that overshadows the rest. You have to [...]
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