Don’t just signup in your MLM anyone willing and able to join. This will eventually lead to a long list of signups, and a short list of active downline members. Remember, you only want those that will duplicate your successful efforts.

Who should you be looking for to join your downline? Who really is your target audience?

When I first signed up with my MLM, my sponsor explained to me that when he first started with my current MLM, he enrolled 22 people his first month, and nine his second month, and his downline grew from there. My first reaction was “Wow, how do I do that? I then later learned that he has been involved with network marketing for more than 15 years, and most of the people that he enrolled were other network marketers that moved over from another networking marketing company to join him in his business.

This information was revealating. Why? Because it made me realize that my best target audience is other network marketers. Do you ever stop and think about how the top income earners in your MLM company made it to the top so quickly? Most of them were already involved in network marketing, and they brought current active network marketers to their new company.

This is how network marketers can become so successful so fast. This is the strategy that a new network marketer with no experience, or a struggling network marketer can use to explode their downline.

But why would another network marketer quit and join your business? The answer is simple. They do not know th facts and you can teach them. They are being taught to hit up their friends, family and colleagues. 75% of new network marketers quit within 3 to 4 months, and 95%, yes, 95% quit within a year. They are struggling, not making money, and need drastic help and training to grow their downline.

Most new network marketers approach their warm market, sign up on average less than 3 people. Then they are taught to buy leads. This becomes so expensive, they quit. And this is not duplicable. Neither you nor your downline can afford this.

Why are active network marketers your target audience to join your downline? There are several reasons why current active members of MLM’s are your target market to join your business. Here are a few:

1) Network marketers already believe in the business model. You do not have to spend your time explaining that your business is not a pyramid scheme or some kind of scam.

2) Network marketers already have money invested in the industry.

3) Network marketers want to succeed, and they believe that this industry is for them to gain long term residual income.

4) 95% of network marketers are failing at building their MLM business because of poor training, and this leaves a huge market for you to capture. However, if you attempt to use the same training methods that their old MLM company told them to do, they will not join your business.

So, teach your signups the right way to grow his/her downline and you and they will be successful. And remember keep prospecting, and I will see you at the top!!!

Article Source: SME & Entrepreneurship Malaysia (by Jakob Adelman)